Carl Yost

Content Strategist


As BBB’s content strategist, Carl Yost helps to promote the firm’s work, ideas, and expertise. Working closely with BBB leadership, he develops strategic content across sectors and studios for use in proposals, awards submissions, collateral, video, website, social media, conferences, and public relations. He has more than 15 years of experience communicating on behalf of the architecture and design industry, both in-house and as a freelance journalist. Carl earned a Master of Arts in Arts Journalism from Syracuse University and a Master of Fine Arts in Poetry from Penn State. Carl joined BBB in 2023.