Cartier

BBB guided the extensive reconfiguration of the Fifth Avenue storefront and the interior structure of this historic landmark building, originally designed by Robert W. Gibson for the financier Morton F. Plant in 1905 and converted for use as the Cartier flagship in 1917. In addition to careful preservation of the exterior, a significant redesign of the interior transforms existing service and office floors into additional retail space. New floor slabs, elevators, and an open stair connect the four sales floors, which are designed by the Office of Thierry Despont. The addition of an event space in the penthouse, a large terrace, and jewelry workshops enhance the customer experience. Modern mechanical, audiovisual, and fire-protection systems are discreetly integrated within the 20th-century mansion. Redesigned storefronts with entrances on Fifth Avenue and East 52nd Street improve the street-level and complement the historic character of the building.

Print Project