Brooklyn Navy Yard Graphics & Wayfinding

At Building 77, large graphics enliven and complement the industrial aesthetic of the existing building. Overscaled bent metal floor numbering helps orient visitors and draw the eye to clean, colorful wayfinding. Flexible signage frames at tenant entries provide opportunities for individual branding, while reinforcing the clean lines of the architectural design. On the ground floor, retail signage is placed rhythmically along the main circulation axis and creates a coherent retail standard that also draws attention to the sculptural forms of the cast-concrete columns.

At BLDG 92, BBB used materials and typography to create signage that marries contemporary form to the Navy Yard’s brick structure. Large identifying graphics are cut into simple planes of oxidized or polished metal, creating sculptural elements—both rugged and elegant. A flexible donor recognition wall assemblage complements, without competing with, large-scale artifacts featured in the lobby.