BBB Acquires NYC-based Environmental Graphics Studio LVCK

February 28, 2023

NEW YORK (February 28, 2023) – Beyer Blinder Belle, Architects and Planners, LLP (BBB), an award-winning architecture, planning, and interiors firm with offices in New York City, Washington, DC, and Boston, has acquired LVCK, LLC, a Manhattan-based and internationally recognized environmental graphics firm. The addition of LVCK will augment BBB’s robust in-house environmental graphics practice and leverage the creative energies of two leading design firms.

LVCK founders Laura Varacchi and Christopher King are at the forefront of digital and physical signage and environmental design, each with more than 20 years of experience working for clients including Fortune 500 corporations, government agencies, and non-profits. LVCK will integrate into BBB’s interdisciplinary design practice and will continue to serve its existing clients under the name LVCK—A Beyer Blinder Belle Studio from BBB’s New York office at 120 Broadway.

Laura and Chris have developed their firm with a mission, mindset, and commitment to excellence that aligns with BBB’s own values and culture. “We are very excited to bring LVCK to BBB, to offer clients industry-leading expertise in environmental graphic design and wayfinding,” says Elizabeth Leber, AIA, LEED AP, Managing Partner of Beyer Blinder Belle. “Their ethos of discovery and of memorable, authentic experiences meshes with our design philosophy and mission.”

“It is a rare, but delightful occurrence,” said Laura Varacchi, Creative Strategist of LVCK—A Beyer Blinder Belle Studio, “when team members of different disciplines lift up, support, and enhance one another’s solutions for the same client. This acquisition is proof BBB knows how to evolve in dynamic ways while staying true to their mission. I look forward to expanding our reach, and mentoring a new generation of graphic design talent on par with the architectural talent at BBB.”

“BBB recognized the value in who we are and what we do,” said Chris King, Creative Director of LVCK—A Beyer Blinder Belle Studio. “LVCK’s approach to design has always been to buck the trend; we focus on solutions crafted for each client’s unique situation. I am thrilled to work shoulder to shoulder with BBB, and excited to see the future we will create.”

About Beyer Blinder Belle

Founded in 1968, Beyer Blinder Belle (BBB) has offices in New York City, Washington, DC, and Boston. Planning, restoration, and the design of new buildings are the fundamental underpinnings of the practice and encompasses a wide range of building typologies and sectors, including cultural, civic, educational, residential, and commercial.

A persistent exploration of historic, cultural, and civic meaning guides the firm’s work, while its design is contemporary and reflects the materials and technologies of today. BBB’s work has been recognized with hundreds of awards, including the American Institute of Architects Firm Award, the highest honor given to a practicing firm, as well as three Presidential Design Awards and the Preservation League of New York’s most prestigious commendation, the Pillar Award.

For more information, please visit

About LVCK

LVCK is a New York-based environmental graphics studio founded in 2013. Partners Laura Varacchi and Christopher King are each hands-on in designing, managing, and implementing their projects. LVCK’s practice specializes in environmental graphic design, signage, print, and digital wayfinding.

For more information, please visit

Media Contact:
Michelle DiLello
Blue Medium, Inc.