BBB served as primary designer for the overall project and as restoration architect for the 400,000 SF building, one of the largest department stores in the United States when completed in 1901. The historic building, listed on the National Register, has been carefully restored to its former grandeur. Its ornately detailed masonry and limestone exterior has been meticulously refreshed, with new retail storefronts and windows that closely resemble originals. The store’s former skylit retail atrium has been reinterpreted as a two-story public thoroughfare, creating an indoor civic space with direct access to retail (including anchor tenant Whole Foods Market), commercial offices, residential apartments, and an expanded Rutgers campus.
Hahne & Company Building




The upper floors of the historic building, combined with a new nine-story residential building designed by BBB, provide more than 160 residential units, 64 designated as affordable. The project is a model for urban revitalization and a generator of economic development in and around its growing University Heights neighborhood.


Rising from a formerly vacant lot at the southwest corner of the site, a new mixed-use building contains 7,500 SF of retail—connected to the historic department-store arcade—topped by eight stories of studio, one-, and two-bedroom apartments, both affordable and market-rate. The design responds to its context in both massing and materiality: it preserves views of the historic signage, its sixth-story cornice aligns with the Hahne’s building, and it is similarly constructed with a base of stone and levels of brick.
Project Credits
Frank J. Prial, Jr.
Zakalak Restoration Arts






