Credit: Courtesy RFR, photo by Nikolas Koenig

11 Howard Hotel

Originally built in 1961 as a postal storage facility and converted into a hotel in 1992, 138 Lafayette Street is now a fully renovated and re-envisioned boutique hotel—11 Howard—in a transformative part of Manhattan's Soho neighborhood.

In collaboration with the developer and operator RFR Holding LLC, creative director Anda Andrei Design, and interior designer Space Copenhagen, BBB led a full interior renovation of 226 keys on 12 floors. 11 Howard features new terrace suites with expansive views of the skyline, and two levels of public hotel spaces including a high-end restaurant, bar, retail, lounges, and meeting rooms. BBB's redesign of the facade at the first two floors relocated the main lobby to Howard Street and maximized frontage for a new restaurant. The design introduced new steel storefronts, an entry marquee, and facade detailing that celebrate the industrial character of the building and surrounding neighborhood in a contemporary and refined aesthetic.

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