Credit: Two River Theater signage and donor wall

LVCK—A Beyer Blinder Belle Studio

BBB has acquired LVCK, a Manhattan-based, internationally recognized environmental graphics firm founded by Laura Varacchi and Christopher King. With more than 20 years of experience working with private clients, government agencies, and non-profits, Laura and Chris are at the forefront of digital and physical signage and environmental design.

Click through the carousel above to view a selection of their project work, and read the press release to learn more about the acquisition and LVCK—A Beyer Blinder Belle Studio.



New York, NY


Principal, Creative Director
Principal, Wayfinding Strategist